ColorSilk Beautiful Color™ is the #1 brand in the USA*. The ammonia-free hair color delivers 100% gray coverage. Achieve rich, long lasting hair color and a radiant shine at home. Revlon’s 3D Color Gel Technology™ delivers natural looking, multi-tonal color from root to tip providing definition and boosting your hair’s dimension. Hair is left feeling silky, shiny and healthy, and in better condition than before coloration. Revlon’s calculations based on Nielsen ScanTrack unit sales data for U.S. Hair color category last 52 weeks ending 6/29/2019 across xAOC and Nielsen U.S. panel data FY 2018.