Since its inception more than 40 years ago, Ulric de Varens has established itself as a pioneering brand in the world of perfume, with the ambition to make luxury accessible to all. By collaborating with the best noses, the brand has developed unique fragrances, for men and women, that cross time and fashion. His revolutionary vision of perfume, based on simplicity, accessibility and a passion for innovation, has allowed Ulric de Varens to become a benchmark in the industry, with a wide collection of qualitative fragrances at low prices. Discover UDV VIP. A note worked around freshness, powerful and masculine. At the top, sparkling marine and citrus notes give way to an aromatic heart, on an intensely woody background. A trail of contrasts, reflecting today’s masculinity.