Schwarzkopf Palette Intensive Creme Color Permanent Hair Dye U71 Grey Silver is a solution for you to dye your hair in the comfort of your home and receive a professional treatment as if you had gone to a beauty salon. In other words, this permanent hair dye contains a high concentration of pigments that penetrate and cover your hair in order to guarantee an anti-fade protection. In addition, this dye is long-lasting and guarantees 100% coverage of gray and white hair. In the end, you end up with a radiant, vivid and long-lasting color. This product also includes extra nourishing care for silky, healthy hair. Thus, it has a nourishing mask enriched with a Triple Care System that includes keratin, panthenol, and nutri oil. The hair then gains a boost of strength, smoothness, and helps to seal the hair so the color lasts even longer! In short, with this hair dye, you can give your hair extra care in the comfort of your own home.